CCRI | International recruitment for Canadian employers
In Canada, the Canadian Center for International Recruitment (CCRI) connects employers with qualified international talent. In a labor-shortage context, CCRI needed a high-trust digital presence to clearly explain its model, reassure employers, and position candidates effectively.
Context
In Canada, the Canadian Center for International Recruitment (CCRI) connects employers with qualified international talent. In a labor-shortage context, CCRI needed a high-trust digital presence to clearly explain its model, reassure employers, and position candidates effectively.
Challenge
Clarify a complex international recruitment model, reassure Canadian employers about candidate quality, and convert visits into qualified contact requests.
Our solution
Full site redesign with an architecture centered on two distinct journeys (employers / candidates), conversion copywriting, social proof, and SEO foundations on Canada international recruitment queries.
Measured Results
- Perception de marque plus premium et plus fiable
- Meilleure comprehension des parcours entreprises et candidats
- Renforcement de la confiance grace aux preuves de conformite et de transparence
- Fondations SEO consolidees sur les requetes recrutement international Canada
Technologies & Tools
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