Touch | Digital services and mobile money for merchants
Touch provides Cameroonian merchants with a unified interface to accept multiple payment methods and distribute digital services. The goal was to clarify the offer, build trust, and accelerate account sign-ups.
Context
Touch provides Cameroonian merchants with a unified interface to accept multiple payment methods and distribute digital services. The goal was to clarify the offer, build trust, and accelerate account sign-ups.
Challenge
Explain a complex technical value proposition (multi-payment + digital services) to a non-tech-savvy merchant audience while maximizing account sign-up conversions.
Our solution
Site redesign with simplified copywriting, optimized conversion journey, security/support argument highlights, and on-page SEO for digital services and mobile money in Cameroon.
Measured Results
- Meilleure comprehension immediate de la proposition de valeur
- Parcours de conversion simplifie vers l'ouverture de compte
- Renforcement de la confiance grace aux messages securite et support
- Optimisation SEO sur requetes services digitaux et mobile money
Technologies & Tools
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