SEO redesign
Architecture restructuring, migration without losing rankings and optimization for new target queries.

Everything you need to know to redesign your website without losing your SEO, your audience and your customers.
A website ages on average in 3 to 4 years. In Cameroon, with the post-COVID acceleration of digital, many businesses now have a website that slows their growth rather than accelerating it. This guide helps you know when to act and how to do it right.
Of Cameroonian business sites are more than 4 years old and not optimized for mobile.
The standard lifespan of a web design before it becomes visually outdated.
Average increase in contact requests observed among our clients after a complete redesign.
Architecture restructuring, migration without losing rankings and optimization for new target queries.
Transforming a desktop site into an optimal mobile experience with green Core Web Vitals.
Migration from outdated WordPress, Wix or static HTML site to Next.js, React or a modern solution.
Modernization of visual identity without changing structure: new colors, typography, images, animations.
User journey analysis, CTA optimization, simplification of forms and purchase funnels.
Updating vulnerable technologies, HTTPS implementation, anti-hack protection and GDPR compliance audit.
Phase 1 — Audit: analysis of the existing (SEO, UX, technical, content). Identification of pages to keep, restructure or delete. Competitive benchmark.
Phase 2 — Strategy: definition of the new information architecture, target audience, conversion objectives and SEO migration plan.
Phase 3 — Design & development: validated mockups, development on staging environment, content integration and multi-device testing.
Phase 4 — Migration & launch: controlled switch, 301 redirect implementation, Google indexing verification and post-launch monitoring.
Don't redesign blindly. A prior SEO and UX audit allows you to identify pages that generate traffic (to keep absolutely), those that hinder conversions (to delete or restructure) and new content opportunities.
Every URL that changes must have a 301 redirect to its new address. That's the golden rule for not losing your SEO. Create a source→destination mapping table before launch and test each redirect.
These pages turn the topic into a practical route toward services, pricing and contact.
The main warning signs are: Mobile PageSpeed score < 50, bounce rate > 70%, no leads generated in 3 months, design more than 4 years old, absence of HTTPS, non-responsive site or obsolete technologies (Flash, old jQuery). If you check 3 of these boxes, redesign is urgent.
A partial redesign (design + mobile) starts at 150,000 XAF. A complete redesign with SEO migration, new design and new features ranges from 300,000 to 1,500,000 XAF depending on complexity. E-commerce migration can go beyond depending on product volume and integrations.
Poorly planned, yes. Well executed, no — you can even improve your rankings. The keys are: keep existing URLs (or do 301 redirects), maintain SEO markup, don't lose indexed content and migrate gradually. We include an SEO migration plan in every redesign.
A simple graphic redesign takes 2 to 3 weeks. A complete redesign with new features takes 4 to 10 weeks. A complex e-commerce migration may require 3 to 6 months. The timeline depends heavily on how quickly mockups are approved and content is provided.
Yes, that's the recommended method. We develop the new site on a staging subdomain, test everything rigorously, then switch over in a few minutes at night with minimal downtime. Your current site stays online until the last moment.
Not necessarily, but it's often a good opportunity. If your current host is slow, located outside Africa or without CDN, a redesign is the right time to migrate to more performant infrastructure. We recommend solutions with European servers or global CDN infrastructure for Africa.
BEONWEB performs a complete audit of your site in 48h: SEO, speed, usability, conversions. Free, no commitment, with an actionable report.